About ISKANDAR
Built on Judgement. Not Just Knowledge.
Founded in Dubai, ISKANDAR was built on a simple conviction: realising a luxury brand’s global ambition requires a clear understanding of regional realities — and the judgement to translate that understanding into the right strategic choices.
Our Story
The luxury industry has no shortage of market reports, consultants and advisors. What it lacks — in IMEA specifically — is senior operating experience combined with genuine brand stewardship and the kind of relationships that only come from years of working at the highest level in these markets.
ISKANDAR was founded to provide exactly that. We are not a research firm. We are not a lobbying house. We are a senior advisory practice that has operated, built and grown luxury businesses across the Middle East, India and Africa — and we bring that experience directly to every mandate we take on.
We work with a small number of clients at any one time. That is a deliberate choice. It means every mandate receives the full weight of our attention, our relationships and our judgement.
The Name
A house for brands. A gateway to markets.
Within ISKANDAR sits DAR — the Arabic word for "house".
Rooted in our founder's name and regional heritage, it reflects our approach to advisory: close partnership, considered guidance, and a deep respect for each brand's identity.
A trusted house from which to explore new markets, build meaningful relationships, and grow with confidence.
Honor the brand. Unlock the market.
How We Work
Brand Stewardship
We treat every brand we advise as if it were our own. Commercial outcomes matter — but never at the cost of the brand's integrity or long-term positioning.
Senior Attention
Every mandate is led by a senior principal. We do not delegate client work to junior teams. The people you meet at the outset are the people who do the work.
Discretion
Our clients operate at the highest levels of the luxury industry. We maintain absolute discretion about the mandates we hold, the relationships we carry and the intelligence we gather.
Long-Term Thinking
We are not optimised for the quick win. We are built for the kind of market-building that creates durable competitive advantage — and that takes patience, precision and commitment.
Our Presence
Dubai-based. IMEA-fluent.
Headquartered in Dubai, ISKANDAR operates across the full IMEA corridor — with active relationships and operating experience across the Gulf, Levant, Indian Subcontinent and Africa.
Middle East
UAE · Saudi Arabia · Qatar · Kuwait · Bahrain · Oman · Jordan · Lebanon
India
Mumbai · Delhi · Bangalore · Hyderabad · Chennai
Africa
South Africa · Nigeria · Kenya · Morocco · Egypt
Work With ISKANDAR.
We take on a limited number of mandates each year. If you are considering a move into IMEA markets, we would welcome the conversation.